As I writer, I’ve always loved the newspaper. We moved to Texas when I was 11 and got both Dallas papers—the Dallas Morning News and Dallas Times Herald—delivered every day. The Times Herald is long gone. And the DMN, like many papers, has struggled.

They came to us to rebuild their app. To bring in a new, younger audience. I was ecstatic. I’d never been part of developing an app before.

We completely rebuilt it, creating an app people can’t put down – especially Millennials. In reality, they’d never started reading the paper, and have always consumed news differently. We designed an app to appeal to their idea of news. A shared, two-way conversation, not a one-way discourse.