North Texas Public Broadcasting wants to be an organization worthy of major philanthropic investment. Our approach—don’t work to build philanthropy, build a brand.

We brought their various properties—KERA 90.1, KERA TV, KERA.org, KERA Kids Art & Seek and KXT 91.7—together under a logo convention that’s a conversation spark. Gave them a contemporary look and feel. And created a tagline that’s part rallying cry, part call-to-action, Go Public.