I love golf. I suck at golf. Working on Palmer was a dream. Getting to go to Bay Hill and spend time with the man himself, that was surreal. And trying to capture his spirit in ads was like trying to get it in tight with a 40-yard bunker shot.

Palmer really liked them, said they sounded like him. Felt like him. Of course, he thought they were better when the heads/quotes still included the expletives they were originally written with. I did too. He approved those. His agent, however, did not.