• what he's done
  • where he's done it
  • why he does it

leigh sander

writer | creative director | lefty

  • what he's done
  • where he's done it
  • why he does it

Samsung

Samsung loved to take the gloves off against Apple. From buying kiosks in front of their stores to wrapping the train that goes to Cupertino, their home. The work always drew great attention, from both consumers and the media. One of our jabs even ignited an international outcry from Fanboys on both sides. Imitation is definitely flattering.

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